ScentAir Israel Scents Outdoor Billboard

ScentAir Technologies, along with its distribution partner in Israel, WhiteScent Ltd., have installed the world's largest scented billboard in Tel Aviv, Israel.

In a marketing campaign for Unilever's Shampoo Pinuk, ScentAir installed a custom fragrance delivery system to deliver the Shampoo Pinuk fragrance along the sidewalk beside the 394 foot long billboard. The billboard is located next to Ezriali Mall in the heart of Tel Aviv.

The billboard is the largest outdoor fragrance project in the world with systems capable of covering over 110,000 square feet. The project will be installed until the end of August.